Kennesaw, GA Housing Market After 2008: Growth, Population Boom & KSU’s Impact

If you’re researching the Kennesaw GA housing market, or considering moving to Kennesaw, the story of how this city has transformed since the 2008 housing market crash is one of resilience, growth, and opportunity. Over the past 15 years, Kennesaw has gone from a struggling suburban market to one of the most sought-after cities in Northwest Georgia real estate. With rising home values, steady population growth, and the powerhouse influence of Kennesaw State University (KSU), this community continues to expand in both size and reputation.

Housing Market Recovery in Kennesaw After 2008

Like much of Georgia, Kennesaw was hit hard during the 2008 crash. Home values declined, foreclosures spiked, and buyers pulled back. By 2012, the market bottomed out. But by 2015, recovery was in full swing. Fast forward to today:

• The median home price in Kennesaw GA (2025) hovers around $400,000, reflecting steady appreciation compared to the post-crash lows.

• On average, homes now sell in about 48 days on market, proof that buyer demand remains strong and inventory moves quickly.

• Zillow reports Kennesaw’s average home value near $411,000, showing slight year-over-year stabilization and resilience in a competitive North Georgia market.

For buyers, this rebound means equity potential and long-term stability. For sellers, it reflects the desirability of living in a community with strong schools, access to Atlanta, and the ongoing influence of KSU.

Population Growth in Kennesaw, GA

The population of Kennesaw GA has steadily climbed since 2010, underscoring just how attractive the city has become.

• From 33,000 residents in 2020 to nearly 34,700 in 2023, growth has been both measurable and consistent.

• Projections estimate 35,500+ residents by 2025, highlighting Kennesaw as one of the fastest-growing small cities in Cobb County.

• Families, students, and professionals relocating to the area have all fueled demand for housing, dining, and community amenities.

This growth is a key reason Kennesaw continues to see new neighborhoods, mixed-use developments, and family-friendly infrastructure.

Kennesaw State University’s Role in Local Development

The biggest driver behind Kennesaw’s expansion is Kennesaw State University, now Georgia’s third-largest public university with more than 47,000 students.

Economic Impact

• In 2024, KSU generated a record $2.3 billion economic impact in the metro Atlanta region.

• Student and university spending directly fuel demand for housing, apartments, restaurants, and retail in Kennesaw.

• Local businesses—from coffee shops to gyms—thrive thanks to student and faculty presence.

Real Estate & Development Influence

• KSU’s growth creates constant rental demand, keeping property values strong in nearby neighborhoods.

• New infrastructure like Fifth Third Stadium and expanded campus facilities anchor community development.

• The university’s long-term strategic plan continues to attract new residents, companies, and investment into the city.

In short, if you’re wondering why Kennesaw’s housing market is so strong, look no further than the steady demand created by KSU’s ongoing expansion.

Why Kennesaw GA is a Top City to Move To

Between historic resilience after the 2008 housing crash, population growth, and KSU’s development influence, Kennesaw has become one of the most desirable suburban cities in Metro Atlanta.

• Families enjoy top schools, safe neighborhoods, and family-friendly events.

• Professionals value proximity to Atlanta with more affordable housing.

• Investors and landlords benefit from steady student housing demand tied to KSU.

At a Glance: Kennesaw GA Housing & Population

Final Thoughts

The Kennesaw GA housing market in 2025 is the product of over a decade of recovery, growth, and smart community development. With a thriving population, the constant presence of Kennesaw State University, and a reputation for being one of the best family-friendly suburbs of Atlanta, Kennesaw is more than just a place to live—it’s a place to grow, invest, and thrive.

👉 Ready to make your move? Explore the latest homes for sale in Kennesaw at www.CasitaMeansHome.com and let’s find your perfect spot in this thriving community.